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Evaluating Multimedia Presentations for Comprehension

Peter Faraday

Centre for HCI Design
School of Informatics
City University
Northampton Square, London EC1 0HB, UK
Tel : +44 - 71 - 477 - 8411
Email : P.M.Faraday@city.ac.uk

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Abstract

The paper reports the basis for a cognitive walkthrough method to support the formative evaluation of visually based multimedia expository presentations.

Keywords :

Multimedia, Evaluation, Presentation

Introduction

One of the problems in the design of multimedia (MM) presentation interfaces is the difficulty in using existing iterative prototyping techniques : the costs of authoring and content design may make such testing difficult and expensive. A solution may lie in formative evaluation; however present MM evaluation is largely a matter of rules of thumb, or gross measures of usability based on existing metrics. These approaches lead to difficulty as they fail to accurately pin-point and diagnose presentation problems. As a solution we propose a cognitive walkthrough [3] method for MM evaluation. The walkthrough is founded upon an analysis of the cognitive processes and representations formed by the comprehension of an MM presentation. This provides a series of questions for evaluation such as to the use of media, scripting and presentation techniques.

MODELLING COMPREHENSION

The process of MM comprehension is adapted from theories of cognition of visual scenes, animation and text. The model does not address the complexities of natural language or visual image processing; instead its focus is on media integration during comprehension. This is divided between cognitive processes such as attention and topic focus control; and the construction of a set of mental models [2] representing the presentations conceptual content. The model proposes a two stage process : firstly of analysing and evaluating attentional and topic focus control within the presentation, and then examining its conceptual content and structure.

EVALUATING PRESENTATIONS

(i) Task and domain knowledge analysis : A task model is formed providing a goal hierarchy as a basis for assessing the information content of the presentation. Each task step is specified with one or more logical information types required for its performance (see figure 1). These are typed as descriptive for task objects (attributive, spatial or qualifying types); and operational for task action (attributive, spatial, temporal or procedural types).

FIGURE1Task information model for laser printer cleaning

(ii) Presentation unit analysis : The presentation provided is segmented into presentation units, either as base media (such as image, text, still-motion image or animation) or presentation techniques which add or emphasise information in the base media (such as caption, highlight or zoom). Figure 2 gives an analysis for the 'open cover' example presentation.

FIGURE 2Presentation unit analysis

(iii) Topic focus evaluation : This is concerned with the order presentation units will be attended to and processed in, and how they should be linked together, against the information order required by the task. It is based on an analysis of attentional ordering and topic focus control [1]. The evaluator assigns focus control operators to each unit : initialisation takes place if a presentation unit has no coherence with any other units (eg when a new base media is introduced); a shift occurs if the units are not coherent (eg the units do not refer to the same level of the topic); links are assigned between two units having a common referent (eg between two base media units referring to the same object, or a presentation technique unit and the base media unit it is upon). Links also have a type : foreground is used if a unit gives further information, background if it gives context, or emphasise for importance. Figure 3 gives a topic focus evaluation for the 'open cover' example in the form of a graph : focus is initialised on the still-motion image, then shifted to the title 'Open the Printer Cover', then back to the still-motion image and is linked to the inset-zoom and arrow presentation techniques.

FIGURE 3Topic focus analysis

Topic focus ordering is compared against the order of information types required within the task model. The evaluator is given a series of questions : will topic focus be initialised, linked and shifted on the correct units to support the task ? In general, focus should be initialised at the start of the task step; presentation units within the goal, pre- condition, action, or post-condition task parts should be linked together; and shifting should occur between the task parts. For the 'open cover' example it can be noted that the ordering given by the presentation is pre-condition (still- motion image), goal (text title), action (inset-zoom, arrow), and that no post condition is provided. This suggests that the presentation may be incorrectly formed.

(iii) Mental model evaluation : This evaluates the mental model structure formed from the presentation units against the information types needed by the task. It has two stages : content evaluation and structure evaluation. Content evaluation asks whether the mental models formed meet the task information needs. The presentation unit's conceptual content is defined within one or more types of mental model [2] : (a) relational, giving a frame of object tokens and properties; (b) spatial, consisting of a relational model in which object properties are spatial relations or locations; (c) kinematic, representing the path of motion of an object undergoing action; (d) temporal, giving an ordered sequence of spatial/relational or kinematic frames; (e) dynamic : consisting of spatial/relational, kinematic or temporal frames with causal relations between. Rules are provided which map the base media or presentation technique to the type of mental model formed : figure 4 gives an example set of presentation units with mental model mappings. The evaluator then compares the models formed with the information type requirements of the task. Figure 5 (left) illustrates the models formed for 'open cover' : the title gives a dynamic model; the still-motion image, inset and zoom techniques give relational and spatial models and the arrow provides a kinematic model. This diagnoses a problem : the dynamic model formed by the title 'Open the Printer Cover', which maps to the sub-goal of the task, has no 'effect'; thus failing to meet the task's post condition requirements.

FIGURE 4 Simple base media and presentation techniques

The second stage of evaluation concerns the structuring of the mental models formed : asking how the models built from each presentation unit will be integrated together. Each presentation unit may either construct a new mental model, be integrated within an existing model, or combine models together. If topic focus is initialised then a new set of models will be built; if it is shifted to a unit then a new model will be constructed, either afresh or by joining existing models; if the current focus is linked to another unit, then it will be integrated within the existing model. The type of link will indicate how it is combined. Figure 5 (left) shows the model structure formed for the 'open cover' example. This suggests a problem : the title 'Open the Printer Cover' and still-motion image may fail to form an integrated printer-cover concept within the relational model if the 'printer-cover' object can not be identified within the image by the user.

A revised presentation is shown in figure 5 (right) : using a still-motion image of the printer cover in is open state the required temporal model is now produced to support the task's post-condition. The 'printer-cover' object is highlighted in both images to give an emphasise effect for identification and to produce a topic focus link. This will then form an integrated printer-cover concept within the relational model, together with that produced by the '..Printer Cover' title.

FIGURE 5Mental models for revised presentations

EVALUATING THE METHOD

Current work is being conducted concerning the validation of the evaluation method itself. This will address its theoretical worth by comparing task performance with predictions from the evaluation : would 'open cover', re- designed as suggested, be performed more successfully in real life ? The practical utility of evaluation must be also assessed : will MM designers find the walkthrough useful ?

CONCLUSIONS AND FUTURE WORK

The present paper offers some tentative steps toward a comprehension driven walkthrough method for MM evaluation. It is hoped to place the design and evaluation of MM presentations on a firmer theoretic base [4] : the cognitive model emphasises comprehension and conceptual representation which we believe to be more relevant and economic for MM evaluation purposes.

References

1. Grosz, B. & Sidner, C.L. Attention, Intention and the structure of discourse. Computational Linguistics, 12, (1986), 175 - 204.
2. Johnson-Laird, P. Mental Models. Harvard Press, 1983.
3. Polson, P.G, Lewis, C., Rieman, J. & Wharton, C. Cognitive Walkthroughs : A method for theory-based evaluation of user interfaces. Int. J. Man-Machine Studies, 36, (1992), 741 - 773.
4. Sutcliffe, A.G. & Faraday, P.M. Designing Presentation in Multimedia Interfaces. In proceedings CHI'94 Human Factors & Computer systems (Boston), pp. 92-98