32. Web Usability: The Big Picture
Jared M. Spool,
User Interface Engineering
Lori Landesman,
User Interface Engineering
Christina Perfetti,
User Interfacce Engineering
Erik Ojakaar,
User Interface Engineering
Benefits
In this tutorial, we will discuss the big issues that go into making a usable web site. We'll look at the role content plays on today's sites; what key issues behind web-based applications; how tasks are designed and assessments are made; and some of the latest research in e-commerce usability.
Origins
This tutorial is new for CHI 2001.
Features
- How users gravitate to sites with detailed domain-specific content
- How web-based applications defy traditional GUI guidelines
- Techniques for task design, including verb-based tasks, scavenger-hunt tasks, interview-based tasks, and compelled-shopping tasks
- How to predict the number of users needed for testing (and why the traditional "Parabola of Optimism" doesn't work anymore)
- Automated tools...what's available and why none of them deal with serious usability issues
- Obstacles that prevent users from purchasing products on e-commerce sites and why the traditional notion of usability doesn't work for them anymore
Audience
Anyone interested in the latest thinking in how to make web sites more usable.
Presentation
Combination of lecture, live examples, and humor!
Instructor
Jared M. Spool is the Founding Principal of User Interface Engineering (UIE), a leading usability research firm. Author of Web Site Usability: A Designer's Guide, he's an industry leader in the area of web usability. Lori Landesman is a Consultant at UIE and author of several reports on content-rich web site design. Christine Perfetti is a Content Specialist at UIE and is an expert in the area of designing for the Scent of Information. Erik Ojakaar is also a Content Specialist at UIE and is an expert in e-commerce and obstacles to purchasing online.
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